Philip Kotler is the founder of modern „marketing management”, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his Master’s degree at the University of Chicago and Ph.D. at M.I.T., both in economics.
Philip Kotler is the inventor of “4 Ps” of Marketing (which now he has transformed to “7 Ps”) as well as the inventor of “Social Marketing” is involved in research & development of marketing for over last 55 years. Dr. Kotler is the author of Marketing Management (Prentice Hall), now in its thirteenth edition and the most widely used marketing textbook in graduate schools of business around the globe.
Professor Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.
Since 1998, Philip Kotler is among the Top 50 business gurus and in 2008 & 2009 Prof. Kotler was ranked amongst the top 10 Business Thinkers of the World.